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ACCESSORIES
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MEN
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WOMEN
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YOUTH
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I have been working on this personal project for 2 years and I’m so excited to finally be able to share it.
It’s been one of my greatest honors to work with New York Master Perfumer, Vito Lenoci, to create 1930 Fragrances. Never before have cowboy and creator worked so closely to make sure every element of these creations produce a beautiful tapestry of Rural America…truly high-end fragrances.
When I ride through what is now STS Ranch, there is a peace indescribable. The smells on the ranch bring back sacred memories. It is said that you always return to the sights, smells and sounds of your earliest perceived security.
I believe the first two scents, “1930 Black” and “1930 Crimson” perfect the combination of the legacy of our past and the fragrance trends of today. It is my honor and my privilege to introduce to you 1930 Fragrances.
God Bless,
Stran T Smith
P.S.
Look closely at the 1930 logo. You will see my granddad’s original brand, the “Lazy S.” that he created in 1930.
To learn more about my granddad, Will T, and the inception of 1930 Remnant, visit our website.
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We are beyond excited to announce our accessories have made it to the final round of voting in this year's Best Of Western Horseman Awards.
This Father’s Day we recognize a cornerstone of the Smith family. Grandale Smith, who helped found STS Ranch in 1941 when he was just a boy.
STS Ranchwear has been nominated for the 2026 Best of Western Horseman Awards in both apparel and accessories.
© 2026 STS Ranchwear.
