STS Ranchwear was created to meet the needs of a true rancher’s lifestyle.
4th Gen. Cowboys
My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it. Now, I know that doesn’t mean a whole lot to someone off the ranch, and how could it? We live this lifestyle everyday, which means our brand has to be authentic; because it’s never been about telling people how to live, it’s about showing them.
The Western Way
It is truly more than the romance for me. It's sitting in a saddle for ten hours a day in 110 degrees without a cloud in the sky; or breaking through a 40 mph wind and a five degree chill when it’s time to turn in and you’re stuck with a stubborn cow... It’s honor and integrity, staying true to your faith, your family and yourself.
Down the Line
This legacy is somewhat of a dying breed to my kids, and so I feel an obligation as a 4th generation cowboy to pass on that heritage. I hope that through this brand we'll be able to carry on the Western way so that it won’t be gone forever, with products that represent the characteristics of what I feel a true cowboy stands for.