A Year in Review - 2025
We had quite a year in 2025! Let’s run through (some of) the honors we have received and our accomplishments throughout 2025.
Stran T Smith ProRodeo Hall of Fame Induction
Our co-founder Stran was inducted into the ProRodeo Hall of Fame this year after an impressive career that spanned more than 20 years. During his inductee interview, he said that the hall of fame was never his goal. He is a man who never gave up on his dreams, worked hard, and had immeasurable support. Landing him with the honor of being one of 12 to be inducted this past July.
His interview sends the message to focus on the intrinsic value of being a part of something bigger than yourself rather than solely striving for an award. Refocusing will lead to success in many ways, awards (sometimes) being one of them.
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Launched Our Legacy Club
We wanted a way to thank our loyal STS customers and have it come with a few perks. Our legacy club allows you to earn points every time you shop, and on a variety of activities. You can earn points for activities like referrals and purchases and use them for discounts on future purchases.
The more points you collect, the more you save. This program is new but a hit so far! To see all the ways you can earn points, check the Earn Points section on the loyalty page.
Best Of Western Horseman Awards - Voted Runner-Up for Accessories
STS Ranchwear was voted Runner-Up for Accessories in the 2025 Best Of Western Horseman Awards. We are truly honored to be part of this elite list. This would not be possible without the support of our fans.
Launched Official STS Ranchwear TikTok Account
TikTok has opened the door to a growing audience and given us a fun, creative platform to show what STS Ranchwear is all about. As we look ahead, we’re excited to keep building, sharing, and showing up in new ways. Be sure to follow along as we roll into the new year because we’re just getting started, and there’s plenty more stories, style, and surprises coming your way!
Pro Rodeo League Women's Style Show Sponsor
STS Ranchwear was a proud sponsor of the Pro Rodeo League Women’s Style Show and Luncheon, held at the South Point Casino in Las Vegas during this year’s National Finals Rodeo. Our founders Stran and Jennifer attended as well as two of their three children, Selah and Scout.
The event raised $135,000 for the Justin Cowboy Crisis Fund (JCCF), an organization that dedicates 100% of all contributions directly to eligible applicants. STS Ranchwear was honored to stand alongside fellow western industry brands in support of such a meaningful cause.
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Every new endeavor in 2025 has helped us to grow and change for the better. We anticipate 2026 will be an exciting ride for STS Ranchwear, but this isn’t our first rodeo.
2 comments
I have a tote style leather pocketbook that my kids got me 2 years ago and its still holding up great. I love your products!!!
This is supposed to be the best possible compliment. Jennifer your sense of what is needed in a purse is unmatched. The quality of leather is outstanding and the compartments are exactly what is needed to carry my home away from home with me everywhere I go. People pick up my purse to hand it to me and their astounded at how heavy it is. I treat my cowhide purse like a mini backpack because it is built to take it. I load it down with everything I need for the day. Water, snacks, daily planner/calendar, large billfold, you get the picture. My go to for anything I need while on the road. I have had the same purse for over 5 years and it looks brand new. I’ve had so many compliments on it. Not sure how you do this but it is so well made that I will have it another 10 years. In the retail world that doesn’t encourage multiple purchases. I did personalize my bag by putting square barrel racing conchos on the base of each strap.
This is for your view only.
Do you collaborate with people on other ideas. I would love to talk to you about some different ideas. My passions are western wear and rodeo.Thank you for time.