A Rancher's Lifestyle

My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it. Now, I know that doesn’t mean a whole lot to someone off the ranch, and how could it?

We live this lifestyle everyday, which means our brand has to be authentic; because it’s never been about telling people how to live, it’s about showing them.

It is truly more than the romance for me. It's sitting in a saddle for ten hours a day in 110 degrees without a cloud in the sky; or breaking through a 40 mph wind and a five degree chill when it’s time to turn in and you’re stuck with a stubborn cow...

It’s honor and integrity, staying true to your faith, your family and yourself.

This legacy is somewhat of a dying breed to my kids, and so I feel an obligation as a 4th generation cowboy to pass on that heritage.

I hope that through this brand we'll be able to carry on the Western way, so that it won’t be gone forever. Our brand represents the characteristics of what I feel a true cowboy stands for: honor, integrity, faith and family.

Related articles

  • Happy Heavenly Father’s Day

    This will be the first Father’s Day, I will celebrate without my Daddy.  Dad passed on January 6th, but our family has been slowly losing him for the past 3 years to Frontal Temporal Dementia.

  • 1930 Remnant

    It’s been one of my greatest honors to work with New York Master Perfumer, Vito Lenoci, to create 1930 Fragrances. Never before have cowboy and creator worked so closely to make sure every element of these creations produce a beautiful tapestry of Rural America…truly high-end fragrances.

  • A Four Generation Ranching Family

    When I look back at photos of my great granddad, granddad, and dad, I can’t help but think about how much our ranch has evolved. To our family, my granddad was “Papa”. To everyone that knew him, Will T was a cowboy. 

  • Branding and Ranching in Quarantine

    Branding looked a little different this year under quarantine. We didn’t get to have our extended family in for the branding like we usually do. 
Back to STS Ranch