December 11, 2024
If you didn't catch Round 6 of the National Finals Rodeo, you missed a stunning rendition of our National Anthem by Selah Smith.
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December 04, 2024
Stran Smith, 2008 PRCA World Champion Tie- Down Roper and co-founder of STS Ranchwear, is adding “author” to his resume. Smith teamed up with U.S. Army Colonel (retired) J. Craig Flowers to write “A Colonel & A Cowboy: Strategies of the Elite - Mission, Mindset, Process.”
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November 28, 2024
This Thanksgiving, we wanted to take a moment to share our gratitude for your support of STS Ranchwear.
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November 26, 2024
After three years of meticulous renovations, Stran and Jennifer Smith joyfully unveiled their innovative retail concept store, 1930 Remnant, on Saturday, November 23, 2024.
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November 15, 2024
Thank you to our fans for voting us the 2024 Best of Western Horseman! We are truly honored to be part of this elite list.
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June 16, 2024
This will be the first Father’s Day, I will celebrate without my Daddy. Dad passed on January 6th, but our family has been slowly losing him for the past 3 years to Frontal Temporal Dementia.
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April 23, 2024
It’s been one of my greatest honors to work with New York Master Perfumer, Vito Lenoci, to create 1930 Fragrances. Never before have cowboy and creator worked so closely to make sure every element of these creations produce a beautiful tapestry of Rural America…truly high-end fragrances.
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June 25, 2020
When I look back at photos of my great granddad, granddad, and dad, I can’t help but think about how much our ranch has evolved. To our family, my granddad was “Papa”. To everyone that knew him, Will T was a cowboy.
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June 16, 2020
One of my biggest heroes growing up was my grandfather. To our family, granddad was “Papa”. Most of us love John Wayne, the cowboy. Well papa was that cowboy in real life.
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June 09, 2020
Branding looked a little different this year under quarantine. We didn’t get to have our extended family in for the branding like we usually do.
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November 12, 2019
My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it.
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March 20, 2019
Jennifer talks about learning from failures and staying true to yourself in our new feature about her handbag line for fearless women.
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