STS Ranchwear

This year marks 250 years of the United States’ independence from Great Britain. We often celebrate with red, white and blue clothing, hot dogs and fireworks.

The cowboy and ranching lifestyle celebrate grit and independence. In 1776, our founding fathers banded the 13 colonies together to legally separate from the crown’s rule. This holiday is the perfect time to celebrate the men and women who pour their hearts into their work.

Black angus cattle are farmed year-round by the Smith family on the STS Ranch. The western industry provides not only community and jobs, but also products that are durable and valuable. Clothing is more than just a slab of fabric. It tells a story and supports the hard work that is needed for ranching. Keeping your skin protected in the blazing hot summers and you warm in the brutal winters. It can be said that there’s no bad weather, only bad clothes.

At STS we value function and quality above all else. We stand behind our products and make sure they are ranch tested and approved before their release. When you are at the family barbecue, keep it light and comfortable with our Parker. When it’s time for fireworks, add our Caprock to stay warm in the nighttime chill. Both the Parker and the Caprock come in Men’s, Women’s and Youth so nobody in the family will be left out!

Celebrate America’s birthday with 25% off your favorite western pieces during our Fourth of July sale with discount code: USA25.

From us to you.

This Father’s Day we recognize a cornerstone of the Smith family. Grandale Smith, who helped found STS Ranch in 1941 when he was just a boy. 

STS Ranchwear has been nominated for the 2026 Best of Western Horseman Awards in both apparel and accessories.

As we leave the winter season behind, we look forward to swapping out heavy apparel for thinner layers, refreshing our homes with lighter colors, and preparing spaces for the expected warmth.

STS Ranchwear creates western outerwear meant for daily use. Living a western lifestyle requires the right clothing.

Valentine's Day is the perfect time to celebrate the people you love. Chocolates and flowers are standard practice, but sending your love with STS Ranchwear is way more fun. Whether this year’s valentine is a friend, a partner, or yourself STS Ranchwear has got you covered.

Add a touch of Western flair to your get-up with our hair-on-hide cowhide accessories. All of our hair-on-hide accessories are made with genuine cowhide.

We had quite a year in 2025! Let’s run through (some of) the honors we have received and our accomplishments throughout 2025.

The traditional cowboy and cowgirl lived in western wear 24/7. STS Ranchwear provides a variety of western wear to meet the needs of your outdoor lifestyle. Our apparel lets comfort and style coexist while always prioritizing quality. 

2025 was a year of incorporating new practices for STS Ranchwear while never losing sight of our core values: integrity, work ethic, family and quality. We are proud of our accomplishments, and we could not have done it without you. 

STS Ranchwear was proud to sponsor the Pro Rodeo League Women’s Style Show and Luncheon, held at the South Point Casino in Las Vegas during the 2025 National Finals Rodeo.

We are truly honored to be voted in the top 3 for Accessories in the 2025 Best Of Western Horseman Awards. It is truly an honor to be part of this elite list.