STS Ranchwear

We are so thankful for the continued support from our fanbase. Thank you and Happy Thanksgiving!

Thankful For You - Happy Thanksgiving 2024

November 28, 2024

This Thanksgiving, we wanted to take a moment to share our gratitude for your support of STS Ranchwear.

STS Ranchwear 1930 Remnant Concept Store Grand Opening

Grand Opening of 1930 Remnant: A New STS Ranchwear Retail Concept Store

November 26, 2024

After three years of meticulous renovations, Stran and Jennifer Smith joyfully unveiled their innovative retail concept store, 1930 Remnant, on Saturday, November 23, 2024.

2024 Best of Western Horseman Winner: Clothing & Accessories

Voted Western Horseman's Best of Accessories & Clothing

November 15, 2024

Thank you to our fans for voting us the 2024 Best of Western Horseman! We are truly honored to be part of this elite list.

Happy Heavenly Father’s Day

June 16, 2024

This will be the first Father’s Day, I will celebrate without my Daddy. Dad passed on January 6th, but our family has been slowly losing him for the past 3 years to Frontal Temporal Dementia.

It’s been one of my greatest honors to work with New York Master Perfumer, Vito Lenoci, to create 1930 Fragrances. Never before have cowboy and creator worked so closely to make sure every element of these creations produce a beautiful tapestry of Rural America…truly high-end fragrances.

A Four Generation Ranching Family

June 25, 2020

When I look back at photos of my great granddad, granddad, and dad, I can’t help but think about how much our ranch has evolved. To our family, my granddad was “Papa”. To everyone that knew him, Will T was a cowboy.

Remembering Papa on Father's Day

June 16, 2020

One of my biggest heroes growing up was my grandfather. To our family, granddad was “Papa”. Most of us love John Wayne, the cowboy. Well papa was that cowboy in real life.