My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it. Now, I know that doesn’t mean a whole lot to someone off the ranch, and how could it?
We live this lifestyle everyday, which means our brand has to be authentic; because it’s never been about telling people how to live, it’s about showing them.
It is truly more than the romance for me. It's sitting in a saddle for ten hours a day in 110 degrees without a cloud in the sky; or breaking through a 40 mph wind and a five degree chill when it’s time to turn in and you’re stuck with a stubborn cow...
It’s honor and integrity, staying true to your faith, your family and yourself.
This legacy is somewhat of a dying breed to my kids, and so I feel an obligation as a 4th generation cowboy to pass on that heritage.
I hope that through this brand we'll be able to carry on the Western way so that it won’t be gone forever, with products that represent the characteristics of what I feel a true cowboy stands for.