A Rancher's Lifestyle

A Rancher's Lifestyle

My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it. Now, I know that doesn’t mean a whole lot to someone off the ranch, and how could it?

We live this lifestyle everyday, which means our brand has to be authentic; because it’s never been about telling people how to live, it’s about showing them.

It is truly more than the romance for me. It's sitting in a saddle for ten hours a day in 110 degrees without a cloud in the sky; or breaking through a 40 mph wind and a five degree chill when it’s time to turn in and you’re stuck with a stubborn cow...

It’s honor and integrity, staying true to your faith, your family and yourself.

This legacy is somewhat of a dying breed to my kids, and so I feel an obligation as a 4th generation cowboy to pass on that heritage.

I hope that through this brand we'll be able to carry on the Western way, so that it won’t be gone forever. Our brand represents the characteristics of what I feel a true cowboy stands for: honor, integrity, faith and family.




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Selah Smith's national anthem rendition at NFR 2024
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If you didn't catch Round 6 of the National Finals Rodeo, you missed a stunning rendition of our National Anthem by Selah Smith.

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We are so thankful for the continued support from our fanbase. Thank you and Happy Thanksgiving!
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This Thanksgiving, we wanted to take a moment to share our gratitude for your support of STS Ranchwear.

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