March 20, 2019
Tell me a little bit about you and Stran, and the beginnings of STS. What was your vision from the beginning and how has it played out?
Most people know Stran and I from our professional rodeo careers. Stran qualified for the National Finals Rodeo 12 times and won a World Championshipship in the Tie Down Roping. I had a 14 year career with ESPN and ESPN2 commentating rodeo and horse racing. Stran and I were asked to consult for several large brands in the industry as western influencers. Through those experiences we learned so much about the industry.
STS Ranch was founded 4 generations ago and Stran’s roping abilities were cultivated on the ranch. Roping is only one aspect of his cowboy and ranch knowledge. We had a vision of creating a lifestyle brand that would withstand the life of a cowboy. Our customers know this is a true lifestyle brand seeing our lives though 20 years in professional rodeo, our brand photography, and seeing our life on social media. We test it on the ranch, photograph it on the ranch, wear it on the ranch and in every other aspect of our life.
Being a major influence in STS, how did you find your niche and how is that meaningful to you? When did you realize this passion?
During our years of consulting for major western brands, we molded our vision for STS Ranchwear. We were so blessed to find a partner in Chad Fairchild at Carroll Original Wear who had the same vision and even more knowledge in the business.
I have always had a passion for handbags, and felt like there was a void to be filled in our industry. I wanted to create a fashionable bag that was made of quality high grain leathers, with inside functionality at an affordable price. We strive to highlight the strong beliefs and values that the western lifestyle were founded upon. That is where our passion lies.
What gives you the inspiration to go further than the basic brown leather bag, and why is that important to you?April 17, 2025
The ProRodeo Hall of Fame announced their Class of 2025 Inductees on April 15, and Childress, Texas cowboy Stran Smith is one of 12 to be inducted this July.
December 11, 2024
If you didn't catch Round 6 of the National Finals Rodeo, you missed a stunning rendition of our National Anthem by Selah Smith.
December 04, 2024
Stran Smith, 2008 PRCA World Champion Tie- Down Roper and co-founder of STS Ranchwear, is adding “author” to his resume.
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