STS Ranch

This Thanksgiving, we wanted to take a moment to share our gratitude for your support of STS Ranchwear.

After three years of meticulous renovations, Stran and Jennifer Smith joyfully unveiled their innovative retail concept store, 1930 Remnant, on Saturday, November 23, 2024.

Thank you to our fans for voting us the 2024 Best of Western Horseman! We are truly honored to be part of this elite list.

This will be the first Father’s Day, I will celebrate without my Daddy.  Dad passed on January 6th, but our family has been slowly losing him for the past 3 years to Frontal Temporal Dementia.

It’s been one of my greatest honors to work with New York Master Perfumer, Vito Lenoci, to create 1930 Fragrances. Never before have cowboy and creator worked so closely to make sure every element of these creations produce a beautiful tapestry of Rural America…truly high-end fragrances.

When I look back at photos of my great granddad, granddad, and dad, I can’t help but think about how much our ranch has evolved. To our family, my granddad was “Papa”. To everyone that knew him, Will T was a cowboy. 

Branding looked a little different this year under quarantine. We didn’t get to have our extended family in for the branding like we usually do. 

One of my biggest heroes growing up was my grandfather. To our family, granddad was “Papa”. Most of us love John Wayne, the cowboy. Well papa was that cowboy in real life. 

My dad’s definition of a cowboy is knowing what a cow thinks before she thinks it.

Jennifer talks about learning from failures and staying true to yourself in our new feature about her handbag line for fearless women.